There are a number of social phenomena, some fresh and some standard, that should be reconceptualized as properly ellusive and multi-dimensional rather than distinct and singly operative, as is the case with usual sociological concepts, such as class, status and party, to use Weber’s terms, if these new or newly appreciated phenomena are to be understood accurately. These topics should be seen as if it were seen with a squint, so to speak, rather than right on, which is the way most sociology operates. These matters, old and new, seem ephemeral, however much they are also ubiquitous. They make up the flavor or texture of social life rather than its structure. A shift so radical in the method of theorizing from the invisible but real forces of social life to concepts that are, as it were, seen out of the corner of the eye, deserves being called a new name and “Jello sociology” will do until something better comes along because it conveys the sense that social things are a set of ever changing objects difficult to pin down rather than the firm though invisible forces that prevail-- or at least, more likely, when the time disappears as unnecessary to point out that there has been a more careful definition of sociological analysis rather than a distinctive one.